Opening a Successful Salon

Opening a Successful Salon

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You’ve spent years hustling, perfecting your skills and building a killer reputation, but now you’re ready for your next challenge. 


If your dream is to open a hair salon, now might be one of the best times to do it. The salon industry is growing and projected to continue growing. 


But let’s talk straight here. Many salon businesses fail. And the main reason salon startups fail is not because of lack of money or poor services. It’s because of poor planning.


If you are planning to open a salon, the AW Lashes education session, “Opening a Successful Salon,” is a must. From creating a business plan, having contracts for employees, location details, and branding and marketing – this 6-week course will give you the foundation you need to make your dream a reality.


The course will cover:

  • Preparing Financially 
  • Creating a Business Plan
  • Finding a Location
  • Prepping your physical location
  • Logo & Branding
  • Contracts & hiring
  • Attracting clients
  • And more!

The sessions will be on Fridays at noon MST over Zoom and last for approximately 60-90 minutes over six weeks. Class size will be capped to allow for all students to learn and network with each other and allow for flexibility in the course instruction. Classes will be tailored to students to address their areas of concern. All students will also have access to the instructors for one-on-one mentoring and instruction. 


This course is taught by the AW Lashes Owners Alexis Weisenburger and Christine Tanner. From building multiple lash businesses and successful salons these two have the real-life experience to help you create a strong foundation for your salon.


Alexis Weisenburger, the owner of the AW Lashes salon in Centennial Colorado and the AW Lashes product company, is a licensed cosmetologist and a lash instructor. She has opened multiple salons in Utah and Colorado and has created a profitable company that launched in the middle of the COVID pandemic. She is an expert at ways to save money and open salons without debt to immediately turn a profit.


Christine Tanner, is a marketing professional with business experience helping multiple salon owners across the country create a unique identity and open a successful salon.

Together this dynamic duo will guide you through the details you need to get your salon up and running.